Rent Your Home for the 2027 Sundance Film Festival in Boulder

Festival guests are not the crowd homeowners and HOAs picture when they hear “short-term rental.” They are here for the films, not the house. That means light use of the home during the day and evenings spent downtown or at screenings rather than parties or gatherings.

Based on 2025 season data:

• Average guest age: 45 to 60
• About two-thirds are women
• Average household income is well into six figures [confirm exact figure before publishing, cite source if we have it]
• Over half of guests came from Utah, meaning we expect a strong mix of guests from Colorado’s mountain towns and across the state as well

The short version: concerns about damage, loitering, parties, or squatting are not what the data shows. This guest profile is a professional adult audience there for a film festival, not a party crowd.

Boulder also has roughly ten times the restaurant, retail, and entertainment options that Park City does, giving guests even more reason to spend their time exploring downtown rather than staying in!

Yes, and this is one of the most common questions we get. A standard homeowner’s policy is often not built for short-term rental use, and owners understandably want to know their home and property are properly covered before they list.

If you’d like to speak to someone directly about your insurance coverage or have questions about short term rental coverage, our partner Catherine Davis at Allstate is more than happy to help.

Historically, the average stay has run 4-6 nights, which mirrors the Festival’s own ticket packages(5-day and 10-day passes). So far this season, we are seeing average stays of 5-7 nights.

Most homes will not book for the entire Festival in one reservation. Owners should expect multiple bookings across the window rather than a single long stay.

It’s time to get started! Every step of getting a home ready takes real time right now, and that runway is shrinking:

• Securing a rental license
• Building a marketing runway so the listing has visibility before guests finalize plans
• Preparing the home itself

Guests are already booking, and available inventory is tight. Owners who wait too long to start the process are the biggest driver of last-minute scrambling we see each year.

Booking trends are starting later than normal this season for a few reasons: inventory is limited, reasonably priced options are scarce, Boulder is a new host city guests are still learning, and many travelers are waiting on the film lineup announcement before locking in plans.

That said, inquiries are steadily increasing and we expect that to continue building over the coming weeks.

Yes, absolutely. Guests look for Boulder options first, but as Boulder inventory tightens, demand naturally expands into surrounding towns. Homeowners outside Boulder should expect to be patient early on, but there is real opportunity as the season progresses and guests widen their search.

We primarily place stays through Airbnb/VRBO platforms. These platforms provide review systems to see if they have been a quality guest at other homes on the platforms. Many of the stays we are booking have multiple reviews from Park City indicating that these are good guests that are welcomed back year after year.

We continue to build relationships around the festival and have had some personal introductions for some of our bookings, but it is hard to measure how many we will place through these relationships.